Bloomberg
Brand Strategist | Feb. 2023 - Present | New York
I lead enterprise-level brand initiatives, spanning global management, architecture, governance and campaign strategy across Bloomberg, Bloomberg Philanthropies and all sub-brands.
• Led the foundational phases of the Bloomberg Professional Services rebrand, including RFP development, agency selection, SOW alignment and research. Serve as a strategic partner through positioning, architecture and identity development.
• Developed the department’s creative briefing and value proposition frameworks, drafting positioning that fuels more creative concepts and strategic messaging for campaigns and collateral.
• Reconstructed Bloomberg’s website architecture, aligning portfolio navigation with audience insights.
• Lead product naming initiatives, establishing nomenclature, governance and gaining cross-team alignment.
• Design and enforce enterprise brand governance to ensure brand integrity across the organization.
The Variable
Senior Brand Strategist | Oct. 2021 - Jan. 2023 | New York
I led the development of brand foundations for consumer and B2B clients, defining brands’ purposes, beliefs, archetypes, core messaging and more.
• Lead strategist in the creation of Char-Broil’s electric grilling sub-brand, Current, conducting focus groups, developing positioning and advising on brand identity & product design (2024 CES Innovation Awards Honoree).
• Defined the post-merger brand strategy for Vericast (B2B MarTech), unifying disparate cultures and capabilities into a cohesive narrative promising a new kind of ROI: Return on Intelligence.
• Developed the foundational brand strategy for HarvestHold (B2B AgriTech) to overcome audience skepticism of legacy category solutions that overpromise and underachieve.
Digitas
Creative Strategist | Nov. 2018 - Oct. 2021 | Boston & New York
I led creative strategy across financial services and technology clients, turning customer insight into clear strategic direction for creative teams.
• Led cross-agency strategy for Bank of America’s MLB sponsorship, writing creative briefs, identifying activation opportunities and guiding creative development to position the brand as a community-focused partner.
• Shaped research and journey mapping for Merrill’s institutional investing and BofA’s small business products, translating investor and small business owner insights into positioning frameworks and creative direction.
• Steered Lenovo creative strategy for high-impact moment campaigns like Black Friday and Back-to-School.
Just Global
Junior Analyst | Sept. 2017 - Nov. 2018 | Austin, TX
Clients: Adobe, RSA, Teradata, Thomson Reuters
Education
University of Missouri
Bachelor of Journalism, Strategic Communications
Business Minor
Graduation Year: 2017
Awards
2024 Innovation Awards Honoree
CES (Consumer Electronics Show)
Mark of Excellence Award
Society of Professional Journalists
Student Emmy Award
National Academy of Television Arts & Sciences
Contact Clayton
Interested in working together? Send me an email and let’s chat!