Bloomberg
Brand Strategist | Feb. 2023 - Present | New York
Lead cross-functional teams and agency partners to drive global brand positioning, architecture, go-to-market strategy and measurement, shaping masterbrand and product-level narratives that ensure end-to-end commercial alignment.
• Establish foundational marketing frameworks for value propositions, creative briefings and communications planning; craft brand positioning and product-level strategies that guide creative teams from kickoff through final execution for high-impact campaigns spanning global data, indices, employer brand and more.
• Restructured portfolio architecture and web navigation design based on user research; mapped capabilities to target segments and crafted tailored value propositions that increased site engagement and time-on-page.
• Direct product naming initiatives, aligning stakeholders across product, marketing, communications and legal teams through workshops, evaluation frameworks and governance processes.
• Manage brand health measurement and creative testing, translating global quantitative & qualitative research and LLM signals into actionable insights that inform strategic planning and executive decision-making.
The Variable
Senior Brand Strategist | Oct. 2021 - Jan. 2023 | New York
Guided organizations through mergers, launches and business transformation by shaping how their brands and products are understood, experienced and remembered.
• Created the Current brand and flagship electric grill, leading consumer ethnographies to shape brand naming, positioning, visual identity and product design. Earned a CES Innovation Awards Honoree and a Fast Company “Most Innovative Brands” ranking.
• Developed the Simple as Sheet platform for HarvestHold, reframing a complex agricultural technology into an intuitive value proposition that overcame produce grower skepticism and accelerated product adoption.
• Defined the post-merger brand strategy for Vericast, leading executive stakeholder workshops that united six legacy businesses with the differentiated Return on Intelligence platform and messaging system.
Digitas
Creative Strategist | Nov. 2018 - Oct. 2021 | Boston & New York
Led creative and partnership strategy for financial services and consumer technology brands, translating audience and cultural insights into campaigns and customer experiences that drove brand affinity and business growth.
• Led cross-agency strategy for Bank of America’s MLB partnership, developing the Let’s Rally platform that turned teams’ come-from-behind wins into real-world community impact, driving a 37% lift in brand favorability.
• Designed audience research and customer journey mapping for Merrill and Bank of America, uncovering unmet customer needs and informing product, marketing and experience strategies.
• Drove creative strategy for Lenovo’s tentpole marketing campaigns, including Back-to-School and Black Friday, translating business objectives and audience insights into integrated digital campaigns.
Just Global
Junior Analyst | Sept. 2017 - Nov. 2018 | Austin, TX
Clients: Adobe, RSA, Teradata, Thomson Reuters
Education
University of Missouri
Bachelor’s of Journalism, Strategic Communications
Business Minor
Awards
2024 Innovation Awards Honoree
CES (Consumer Electronics Show)
Mark of Excellence Award
Society of Professional Journalists
Emmy Award
National Academy of Television Arts & Sciences
Contact Clayton
Interested in working together? Send me an email and let’s chat!